From Concept to Reality
Creative direction, model casting, location scouting, set design, video editing and script for the below videos.
Introducing new colors.
We had the set painted half “dusty lavender” and half “sunrise” (pale peach) color. The idea was to have a monochromatic set to allow colors to pop but also create a dreamy aesthetic by having the sky pop out of the color wall.
Creative direction, casting, and video editing: Patricia Siman
Videographer: Lionel Fernandez
Introducing Long Sleeves.
Creative direction, casting, and video editing: Patricia Siman
Videographer: Lionel Fernandez
About Video
Created a one minute video to show the mission and vision of the brand.
*This is a draft and not the final voiceover
Creative direction, casting, script, and video editing: Patricia Siman
Videographer: Lionel Fernandez
Introducing Black Night.
Video introducing the color Black Night as part of Half Asleep’s Core collection.
Creative direction, casting, and video editing: Patricia Siman
Videographer: Mike
Have you heard the news?
Video announcing Half Asleep’s launch on Nordstrom.com
Creative direction, casting, and video editing: Patricia Siman
Videographer: Mike
This is not a pancake ad.
Created an ad to tell viewers this was not an ad for delicious pancakes, but rather for “delicious” pajamas.
Creative direction, casting, and video editing: Patricia Siman